Our Beliefs

We believe in the sways of womanhood. The capability of being gentle
in force, in one’s most powerful ways. Like the wind, that unwinds the
longings of a busy day with just a touch but restates & reaffirms
the memories of its magnitude.

Importing the thought in garments she wears, charming with metaphors
that inhibit her in bits, the first scent of rain, the purity of a lotus,
the veracity of wilderness.

The exceptional woman of Kelaayah wears creations with evocative colors,
the shades carefully handpicked, the cuts gracefully devised. Our ensembles
step out of conforming designs emulating the surreality of
emotions & imagination into our clothes.

Our Values